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The platform is rolling out a updated setting that enables them to lessen the volume of AI-created content appearing in their feeds. This move comes as the company announced that it currently hosts over 1 billion AI-generated clips.

Trial and Implementation

This change is being tested over the coming weeks before a global launch. This shift comes amid a surge in AI-generated material, spurred by new video-generation tools.

The Broader AI Trend

Recent reports that almost 10% of the quickest rising content creators on another major platform primarily display clips produced artificially. A significant portion of this material is considered low-quality AI content, a phrase for substandard, factory-style content that is frequently absurd or bizarre.

Based on user feedback that numerous viewers appreciate content produced via AI tools, from digital art to informative clips, and we want to offer the community the ability to see more or less of that, depending on their own preferences,” said a platform representative.

AI on the Platform

The platform shared that there are currently over a billion videos on its app identified as artificially created. Collectively, over 100 m videos are uploaded to the service each day, making clips made by AI a relatively small part of its complete catalog.

User Control Features

Viewers will be able to reduce or increase the level of AI-generated videos they watch by accessing the “manage topic” option in the app and choosing “AI-generated content”. Additional categories that are already be controlled under the setting encompass current affairs, style, cosmetics, and choreography.

Content Labeling and Policies

Its rules oblige users to label lifelike AI-made content, and it bans dangerous fake videos of well-known individuals or emergencies. Any authentic-looking AI video that is without a tag can be taken down under its user guidelines.

Additionally, the app will from now on apply an artificially created tag to content produced via its proprietary AI systems, or identified by an cross-platform project for recognizing content made by AI. This action is designed to deter users from trying to bypass the tagging system.

Educational Initiatives

The company is also launching a $2 million AI literacy fund for experts and organizations to produce learning resources about responsible artificial intelligence. This project will support non-profit groups focused on training coding and technology.

Platform Protection

The video-sharing app has supported its moderation strategy, during discussion over proposals to cut jobs for numerous safety staff in the UK. TikTok is set to reduce 439 jobs in its content moderation team in its British office, with trade unions and digital protection specialists voicing alarm that people are being substituted by AI moderation.

A company official explained that staff-based oversight would remain essential, but automated tools can safeguard staff by removing the most distressing content prior to it is viewed by people. The platform reported a notable drop in shocking and graphic content reviewed by safety staff over the previous year due to the use of its machine learning processes.

“We think that it’s essential to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to limit contact with dangerous material as quickly as possible, which is where a significant AI assistance is really helping us work at speed.”